Introduction

Be Well Con 2021 is a health and wellness convention put on by Be Well TV in Orlando FL. They were looking to refresh the branding for their 2021 convention brochures that get handed out to attendees. The brochure provides a general overview of the convention, as well as times and locations that events occur. I gave the brochure a fresh and minimalistic design to allow the information enclosed in the brochure to be easy to read. I intentionally left distracting images out so that there was plenty of real estate for important information. The icon redesign I feel is the most successful because of it’s simplicity. I took Be Well TV’s focus on body, mind, and spirit and used recognizable shapes to represent each part of us as humans. The three shapes then come together to create a single logo that represents an ideal person with all parts as one.